Introducing Woobbi's first-ever Hand-Knitted Plush Collection, featuring soybean eco-filling and luxury wool options.
A New Chapter for Woobbi
Today marks a significant moment in Woobbi's story. While we've built our reputation on firm, sculptural needle-felted companions that sit proudly on desks and bags, we're thrilled to introduce the second pillar of our brand: The Wool Yarn Knitted Plush Collection.
If our needle-felted sculptures are designed for your workspace and visual display, this new collection is crafted for your heart and your arms. These hand-knitted pieces bring an entirely different kind of magic to the Woobbi family, a softer, squishier tactility that invites holding, cuddling, and comfort. They're still unmistakably Woobbi in their commitment to natural materials and exceptional craftsmanship, but they offer something our sculptural pieces don't: the kind of plush softness that begs to be hugged.
This isn't about abandoning what we do best. Its about expanding the emotional range of what Woobbi can offer, creating pieces that serve different moments in your life and different ways of experiencing comfort and joy.
Introducing "Amor" (The Concept)
The name "Amor" comes from the Latin word for love, and that's exactly what this bunny is designed to embody and transmit. This isn't just another cute plush bunny added to a crowded market, Amor is conceived as a messenger of affection, a physical manifestation of care that you can give to yourself or someone you love.
Every design detail has been chosen with intention. The most distinctive feature is Amor's heart-shaped nose, a tiny, perfectly boop-able detail that immediately signals this bunny's purpose. It's subtle enough to feel sophisticated rather than saccharine, but unmistakable once you notice it. Running your finger over that little heart nose becomes a tactile ritual, a small moment of connection with the object in your hands.
But the symbolism goes deeper than the nose. Woven into Amor's body are three intertwined heart patterns, each representing a different dimension of love that we believe matters in 2026 and beyond. The first heart represents self-love, the foundation of all healthy relationships and the thing so many of us struggle to cultivate. The second represents love for others, the connections that make life meaningful, whether romantic, familial, or friendship. The third represents love for the planet, the environmental consciousness that should guide our choices and our legacy.
These three hearts intertwine because none exists in isolation. How we treat ourselves influences how we treat others and our world. How we care for the planet is an act of love for future generations. Amor carries all of this meaning in her soft, huggable form, making her more than a decoration or toy. She's a reminder of what matters.
The Craft: Vintage Soul, Modern Spirit
Amor is fully hand-knitted using traditional techniques that have been practiced for centuries but have largely disappeared from the commercial toy market. Every stitch is created by skilled artisans working with yarn and needles, building the bunny row by row, increase by increase, in a process that can't be rushed or automated without losing the quality and character that makes these pieces special.
There's something powerfully nostalgic about hand-knitted plush toys. They evoke the era before mass-produced polyester took over, when toys were often made by family members or local craftspeople, when "handmade" wasn't a premium marketing term but simply how things were done. Holding Amor feels like discovering a treasure in your grandmother's attic, that same sense of connection to another time, that same quality of craftsmanship that was built to last generations.
But Amor isn't a reproduction of vintage designs. We've taken that classic feeling and reimagined it for the modern home with a sleek, adorable silhouette that fits contemporary aesthetics. The proportions are carefully balanced, not too traditional, not too trendy, but timeless in a way that will look as beautiful in your home twenty years from now as it does today. This is what we mean by "vintage soul, modern spirit" , honoring traditional craft while creating something that belongs fully in the present.
The hand-knitting process also means each Amor has subtle variations that make her unique. The tension of the stitches, the slight differences in how the hearts align, the way the yarn catches light, these aren't flaws, they're signatures. They're proof that what you're holding was created by human hands, not stamped out by machines. In a world of perfect digital reproductions, these imperfections are what give Amor her soul.
Material Innovation: Choose Your Level of Luxury
One of the things I'm most excited about with the Amor collection is that we're offering genuine choice in materials without compromising our values. Different people have different needs, budgets, and preferences, and Amor isn't designed to be "one size fits all." Instead, we've created curated material tiers that let you choose the experience that's right for you.
The Classic tier features high-quality wool blends that balance durability with coziness. These blends are carefully selected for their softness, resilience, and ability to maintain their shape through years of hugging and handling. This is the perfect choice for families with children, for anyone who wants an everyday companion that can handle real life, or for those who want to experience Woobbi's hand-knitted plush collection at an accessible price point. Don't mistake "accessible" for "compromised" though - these wool blends are still miles beyond the synthetic materials used in mass-market toys, and they're still completely biodegradable and safe.
The Pure tier steps up to 100% wool for the purist who wants materials in their most natural state. This is wool as it's been used for thousands of years, without blending or modification, offering all the natural benefits wool provides, temperature regulation, moisture wicking, natural antimicrobial properties, and that distinctive soft-yet-structured feel that only pure wool delivers. If you care deeply about material integrity and want to know exactly what you're bringing into your home, this is your tier.
The Luxe tier represents the ultimate expression of what's possible with natural fibers: 100% cashmere. This is softness elevated to an art form, the kind of tactile experience that makes you understand why cashmere has been treasured for centuries. Cashmere Amor isn't just a toy, she's a genuine heirloom piece, the kind of object you pass down through generations with stories attached. This tier is for special occasions, for milestone gifts, for people who understand that true luxury isn't about logos or branding but about exceptional materials and craftsmanship. A cashmere Amor is an investment in lasting beauty and comfort.
The choice between tiers isn't about "better" or "worse", it's about matching the right material to your specific situation and values. All three tiers are sustainably sourced, all three are hand-knitted with the same care and attention, and all three will last for years with proper care.
Sustainability Upgrade: The "Soybean" Secret
Here's where Amor represents a genuine innovation in the sustainable plush toy market, and I want to take a moment to explain why this matters so much. Most "soft" toys, even ones marketed as eco-friendly or natural, are stuffed with poly-fill, which is just another name for shredded plastic. Companies use it because it's cheap, lightweight, and holds its shape reasonably well, but from an environmental and health perspective, it's terrible. That plastic filling sheds microplastics over time, doesn't biodegrade, and often contains chemical additives that you probably don't want near your skin or your children's skin.
We've replaced plastic filling entirely with Soybean Protein Fiber, and this is one of those materials that sounds almost too good to be true until you understand how it actually works. Soybean protein fiber is made from the byproduct of soy processing, essentially, waste material from food production that would otherwise be discarded. Through a process that transforms these proteins into silky, soft fibers, we get a filling material that is biodegradable, breathable, and incredibly soft while also being an example of genuine upcycling.
The environmental benefits are substantial. Instead of creating demand for virgin petroleum-based plastics, we're using agricultural waste. Instead of filling that will persist in landfills for centuries, we're using material that will break down naturally. And instead of synthetic fibers that can irritate sensitive skin or release harmful chemicals, we're using plant-based fibers that are hypoallergenic and safe.
But sustainability means nothing if the product doesn't perform, and soybean protein fiber genuinely exceeds the tactile qualities of poly-fill in my opinion. It has a silk-like smoothness, it maintains loft without clumping, and it has natural moisture-wicking properties that keep Amor feeling fresh rather than musty over time. This isn't a case of accepting lower quality for environmental benefits. It's genuinely a superior material that also happens to be better for the planet.
Every Amor's filling also comes with Oeko-Tex Standard 100 certification, and I want to explain what this actually means because certifications can be confusing. Oeko-Tex is one of the world's most rigorous independent testing systems for textiles. When a product is Oeko-Tex certified, it means that it has been tested for hundreds of harmful substances including pesticides, heavy metals, formaldehyde, and other chemicals known to cause health problems.
This certification is particularly important for items that have close skin contact, especially for babies and children whose developing systems are more vulnerable to chemical exposure. When we say Amor is safe for you, your baby, and the environment, we're not asking you to trust our marketing, we're backing it up with third-party verification from an organization with genuinely high standards.
The combination of natural wool exterior and soybean protein fiber interior, all certified to Oeko-Tex standards, represents what I believe sustainable plush toys should be in 2026. Not "less bad" than conventional options, but genuinely better in every measurable way.
Why We're Excited (The Mission)
I want to be clear about what we're actually doing with Amor's launch, because it's bigger than just adding another product to our catalog. We're trying to introduce a new spirit into the toy market, one that values slowness over speed, safety over shortcuts, and story over scale.
The dominant model in the plush toy industry is volume-driven virality. Companies pump out new characters constantly, hoping one will go viral on social media and generate massive sales spikes. They prioritize what will photograph well and trend quickly over what will last and be loved for years. They design for the dopamine hit of unboxing rather than the sustained joy of long-term companionship. And when the trend cycle moves on, those toys end up in donation bins or landfills, replaced by whatever's trending next month.
Amor represents the opposite philosophy. She's designed to be timeless rather than trendy, to become more meaningful with age rather than less. The hand-knitting means we can't produce thousands overnight even if we wanted to, which forces us to think about quality and intentionality rather than chasing viral moments. The natural materials and heirloom construction mean she's built to potentially outlive the person who first receives her, becoming a family treasure that carries memories and stories across generations.
This is what slow fashion looks like when applied to plush toys. It's about creating objects worthy of love and care, objects that justify the resources and labor that went into making them by providing lasting value and joy. Every Amor that finds a home is one fewer mass-produced polyester toy being manufactured, shipped, and eventually discarded. That might sound like a small impact, but multiply it across thousands of conscious consumers making similar choices, and we're talking about genuine cultural shift.
I'm also excited about what Amor represents for Woobbi's future. The needle-felted sculptures will always be part of our identity. I love their structural integrity and artistic presence. But the hand-knitted plush collection opens up new possibilities for comfort, for different expressions of care and craftsmanship, and for reaching people who connect with softness and cuddliness in ways our sculptures can't provide. Together, these two pillars let us serve more moments in people's lives while maintaining our unwavering commitment to natural materials, ethical production, and designs that last.
Be the First to Bring Love Home
Amor launches today, and honestly, I can't wait to see these bunnies find their way to people who will appreciate the care and thought we've put into every detail. Whether you choose the Classic wool blend for everyday comfort, the Pure 100% wool for material integrity, or the Luxe cashmere for heirloom luxury, you're choosing a companion designed to bring joy for years to come.
This isn't a limited drop designed to create artificial scarcity and FOMO. Amor will be a permanent part of our collection. But because each bunny is fully hand-knitted, production is naturally limited by the time and skill required. If you're excited about welcoming this messenger of love into your home or giving her to someone special, I encourage you to place your order soon.
Visit our website to explore the full Amor collection, learn more about the materials and craftsmanship, and find the perfect bunny to bring love - for yourself, for others, for the planet - into your daily life.
